DR. HOWARD MOSKOWITZ, PHD
Chief Scientist

Howard Moskowitz is the Chief Scientist at Tactical Data Group. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. He graduated from Harvard University and from Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology and seven years as a Senior Scientist in the U.S. Army Natick Laboratories.. He has written/edited 20 books, has published well over 400 articles, chapters and conference papers and serves on the editorial boards of major journals.

Moskowitz’s work has gained widespread recognition, including being featured prominently by Malcolm Gladwell, the acclaimed best-selling author and journalist. Gladwell has discussed Moskowitz’s innovative approaches in his books and notably in his popular TED Talk titled “Choice, happiness and spaghetti sauce.”

Throughout his career, Dr. Moskowitz has worked with major brands such as PepsiCo, General Foods, and Campbell Soup. He is credited with revolutionizing the way companies approach messaging development, emphasizing the importance of catering to diverse consumer preferences rather than trying to create a one-size-fits-all solution.

Moskowitz has won numerous awards, among them the Scientific Director`s Gold Medal for outstanding research in the U.S. Army Natick Laboratories, and the 2001 and 2003 awards by ESOMAR (European Society Of Market Research) for his innovation in web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development.

Dr. Moskowitz is an IFT Fellow, an awardee of the “David R. Peryam Award” from ASTM, the Charles Coolidge Parlin Marketing Research Award, the ARF Research Innovation Award, The Market Research Council Hall of Fame Award, and in 2010 the Walston Chubb Award for Innovation in Science bestowed by Sigma Xi, the scientific honor society